Volkswagen

Volkswagen Classic Ketchup 08.04.2010

Volkswagen introduced a tasty new product this week at Techno Classica Essen, the world’s largest classic car show in Germany.  Bottles of Volkswagen Classic Ketchup will be sold for €3, with the first series limited to 1,000 units.

The condiment displays a 1950s-era Volkswagen Beetle on the front, though the ketchup recipe was developed in the 70s.  Originally created by Kraft, the side was meant to “complement the taste of the legendary Volkswagen curry sausage,” served to employees at the VW plant in Wolfsburg.

The thicker sauce is not the only condiment in the VW lineup.  The company has been bottling their spiced ketchup since 1997, selling 425,000 bottles in 2009 alone.

So keep these options in mind the next time you order a currywurst.

Press Release (Click to expand)

Latest Craze: World Premiere of Volkswagen Classic Ketchup

New Volkswagen Classic Ketchup debuts at the Techno Classica

Visitors can get limited-edition ketchup at the Techno Classica

It’s well known that Volkswagen builds bestsellers. Automotive bestsellers. A less well known fact is that successful culinary recipes are advancing to become bestsellers in the Volkswagen World. Number 1 in this area is the coveted Volkswagen Ketchup. Back in the 1970s, it was developed with the ketchup specialist Kraft to complement the taste of the legendary Volkswagen curry sausage. Yes, it too is a bestseller – at first it was only popular in the Volkswagen plant at Wolfsburg, but today it has long become part of the overall Volkswagen scene. Now, at the Techno Classica 2010 we are finally bringing together those things that belong together: Volkswagen Ketchup and the classic scene. Because the oldtimer and youngtimer specialists at Volkswagen Classic are introducing the new “Volkswagen Classic Ketchup” to the market in a world premiere in Essen. With a distinctive taste, it is initially limited to 1,000 bottles. They have their own label. And it shows – clearly – a Beetle (from the 1950s). So, “Volkswagen Classic Ketchup” will be a souvenir of the culinary type; at the Techno Classica it can be purchased at a price of 3.00 Euros.

In addition, Volkswagen will be offering the new ketchup at future classic events. Those visiting Wolfsburg can of course also purchase it – at the Volkswagen Shop at Plant Gate 17 (near the Wolfsburg train station).

Volkswagen spiced ketchup – bottled since 1997

The career of Volkswagen Ketchup began, as mentioned, back in the 1970s. Volkswagen was looking for a ketchup that would harmonise especially well with its own curry sausage production. So, its consistency has a thicker “viscosity” than conventional ketchup; in addition, its taste was tuned to the taste of Volkswagen curry sausage with spices that remain a strict trade secret even today. And with this sausage, a perfect taste unfolds. Volkswagen spiced ketchup has been offered in bottles since 1997.

Proving that the new Volkswagen Classic Ketchup is anything but a late April Fool’s Day joke, are the statistics on how much Volkswagen spiced ketchup is enjoyed. In 1997, Volkswagen launched its ketchup with an annual volume of 20,000 bottles. From that point on, volumes rose year by year. In 2009, over 425,000 (!) bottles were sold. 100,000 bottles have already been sold in the first ten weeks of 2010.

That leaves one question unanswered: How do Volkswagen Spiced Ketchup and Volkswagen Classic Ketchup differ in taste? Let us answer that with another question: How does a first generation Golf GTI differ from a sixth generation Golf GTI in handling and design? The answer: Give it a try!